Friday, June 30, 2006

Adsense Success Tips

The scramble to make money from adsense is truly on. The internet is littered with information on how to make money with adsense. For those new to adsense and those who want to plunge into this business of making money with adsense, the single biggest challenge is how to scale and get over the mountain of information available and get the most helpful tips. I have searched the internet just to see what there is, but I can tell you that most of the information available on how to successfully make money with adsense is either too simplistic or unhelpful. So what should you look out for when starting an adsense campaign?

Almost certainly, running a successful and profitable adsense campaign is complex than it has been portrayed. It is not true that all you need to do is sign up for an adsense account, get some code, paste it on your pages and sit back and wait for the money to start rolling in. If that is what you thought, you are in for a long and frustrating wait. The truth is that you are not going to make any money with adsense.

To make the long story short, here are just a few of the most important things that constitute a successful adsense campaign.

• Keywords/key phrases
• Content
• Visitors (traffic)
• Site optimization.
• Links

Keywords/Key Phrases.

These are the terms that people use to search for information/products/services on the internet using search engines and directories. You need to use keywords or key phrases that will drive relevant traffic to your website. Search engines will use this plus your site’s content to determine what ads to serve on your site. This is can also play a role in the indexing and ranking of your site by some search engines. Once again use relevant keywords or key phrases.


Very important for any successful adsense campaign. When setting up any website, you want it to rank high and so attract traffic. Search engines have become smarter in their indexing and ranking of websites. They want relevant and quality search results for their users. So of necessity, for any website to rank high, it must have relevant and quality content. Some people can manipulate this but be assured such sites don’t rank highly for long. So you must have relevant and quality content. There are many sources for free and quality content on the internet.


For you to earn good money from adsense, you need traffic to your site. You can get this organically (from high ranking on search engines) or buy traffic. The former is the cheapest because it is free.

Site optimization.

This includes but not limited to proper use of titles, meta tags, keywords/key phrases, alt tags and relevant content. Avoid excessive the use of flash movies, java script, graphics and animations because search engines do not consider these. It can’t be any clearer than that. Follow that cue and you should be alright.


Some search engines put a great deal of weight on the number of relevant links pointing to your site, the more, the better. Notice I said relevant links. So do yourself one big favour and I know for new websites it is not easy, find sites to link to you. Search engines consider more relevant incoming links to mean that your site is full of relevant content and that is why sites want to link to yours, naturally this is true. Here is what Google™ says, “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

For more information on how to make money with adsense go to

Sam Gitaa Nyasani runs the following websites

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