Monday, August 27, 2007

Adsense: 3 things you can do to increase your Google Adsense revenue

by Rudy Dhondt

One thing I have to tell you from the beginning, and it can not be emphasised enough, is that you must always have the searcher in mind. This is very important, because if you do not do that you will follow some basic instructions on how to put Google Adsense ads on your websites. Which means you put the code on your website that Google Adsense provides, you upload your website and send traffic to it. Hoping that you will make money quick.

Nothing is further from the truth. Although there is no general truth for every website or blog available on the internet, there still are some killer tips I can give you to increase the revenue you get from having Google Adsense ads on your website.

Google Adsense tip #1:

Colors! One of the most important tips I can give you to increase your Click Through Rate (CTR), which means that visitors to your websites click more on the ads, is to adapt the colors of borders and links of the ads. So, if you want to keep the visitor in mind, you will have to ask yourself : 'wether the visitor likes ads or not, I always want them to click on the ads'. The best way to attain that, is by making the ads look like the content of your website. First of all you want to make the color of the border the same as the color of the background, so that it disappears. Second, to make the ad links look like the links of your website, you have to choose the same link color. The above described can be translated as blending your ads.

Google Adsense tip #2:

Tracking! The only way to know how small changes to your websites and ads help to increase your CTR is by tracking. You do that by using Google Adsense channels. The best option you can use, in my humble opinion, is the URL channel option. It will enable you to create channels for each and every individual page of your websites. If you have only 1 block of ads on your pages you can easily determine if a color or and ad placement improves you Adsense revenue.

On the other hand, to know if a certain ad placement, a color , or a format increases your CTR, using multiple ad blocks on a page, you still have to use the 'Custom Channels'. So, in a nutshell: use channels to track which ads, formats, colors and placements perform the best.

Google Adsense tip #3:

It should be obvious, but the use of quality content on your Google Adsense websites is a 'must'. This could be one of the reasons why publishers complain about low 'Adsense' revenue. They have OR duplicate content OR low quality content , generated by software, OR the content is too general. Being too general or having a too broad topic content on your website will confuse the 'bots' and the visitors. After all, people always search for information on a specific topic. They are always looking for a way to solve their problems. So, give them just that. If it is not possible to write the content yourself, you can always let a professional copywriter do that for you. If you do a search for freelance copywriters you will find literally thousands of professionals to do the content writing for you.

If you apply these tips, then increasing your Google Adsense ads revenue will seem a breeze.

About the Author

Rudy Dhondt is your #1 Adsense coach. Get FREE Insider Access to his opt-in list, private blog and members only forum to learn how to benefit from Google Adsense ads and bank bigger checks.

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