Friday, September 21, 2007

10 Adsense Basics For The SEO Beginner

AdSense is an ad serving program operated and run by Google, wherein website owners can enroll to allow them to post text, image and video advertisements on their sites. These ads are overseen by Google, and they generate profits thru either a per-click or per-thousand-impressions basis. Currently, Google is testing a new, cost-per-action based mode of service.

Search Technology

Google employs its search technology to serve ads based on website content, the user's geographical location, and other aspects. For those who want to advertise with Google's targeted ad system, they may sign up through AdWords. AdSense has become an accepted mode of placing advertising on a website, since the ads are less intrusive than most banners, and the ad contents more relevant to the website.

AdSense Utilizes JavaScript

Currently, AdSense utilizes JavaScript code to integrate the ads into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display ads for charitable causes, and these are called public service announcements.

How Does AdSense Work

Whenever a web visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose "src" attribute includes the URL of the page. For contextual advertisements, Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords.

Early Beginnings of AdSense

The original technology behind AdSense began with WordNet and Simpli, a firm founded by the creators of Wordnet, George A. Miller and a number of professors and graduate students from Brown University, which included James A. Anderson, Jeff Stibel and Steve Reiss. A variation of this technology utilizing Wordnet was created by Oingo, a small search engine firm based in Santa Monica in 1998.

AdSense For Feeds

Google, in May 2005, created AdSense for feeds, an AdSense version that runs on RSS and Atom feeds that have more than 100 active subscribers. AdSense works by inserting images into a feed. As the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. When the user clicks the image, they are redirected to the advertiser's site in the same manner as regular AdSense ads.

AdSense For Search

An accompanying item to the standard AdSense program, AdSense for Search allows website owners place Google search boxes on their pages. Whenever a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner.

Automation Tools For AdSense

For one-man teams, where you have to do the web design, the content, SEO, traffic building and all that stuff by yourself, automation helps you work on AdSense. If you do not automate some of these processes, you will be hard-pressed with too much work.

Among the automation tools available are some software that could help such as HyperVRE, which allows users to build websites in a few seconds and Article Post Robot

Many sites Use AdSense to Monetize Their Content

A lot of websites us AdSense to monetize their contents, and some webmasters work hard to maximize their own AdSense income. They do this by using a wide range of traffic generating techniques including but not limited to online advertising. Webmasters also build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked. It is also worth noting that Google bans users from using phrases like "Click on my AdSense ads" to increase click rates. Accepted phrase are "Sponsored Links" and "Advertisements".

Where AdSense Gets Their Income

The source of all AdSense earnings and income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction, in such that it commands an advertiser to submit a sealed bid. Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

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