Friday, September 21, 2007

Adsense Terms - What You Know Will Profit You!

Just because you sign up for Google Adsense to display ads on your website, doesn’t mean that you will generate lots of income. There are many tricks to the trade and understanding Google’s Adsense terms, will ensure you more profit. But, what do all of the terms mean? The purpose of this article is to explain what the terms mean and how you can utilize this information to generate more revenue.

There are five terms that you must understand to fully benefit from Google Adsense. The five terms are listed on your statement after you login in. These five terms are page impressions, clicks, page CTR, page eCPM, and earnings. These change on a daily basis and if you want to get a full overview of a month’s stats, you will need to choose last month on the drop down menu next to view.

The first stat is page impressions. Page impressions are considered the number of times your website’s pages with Google ads published on them are viewed. Therefore, if a visitor comes to your website and reads one of your pages, this would be considered one page impression. An impression is not a click and the visitor does not have to click on the ad for it to be considered a page impression. Page impressions will increase as the number of visitors (targeted traffic) to your website increases. The more visitors you have the more people are going to view your pages with Google ads on them.

The second stat is clicks. Clicks are considered the number of times your website’s visitors clicked on Google’s ads. Of course, the more clicks you have, the more money your website will generate for you. There are techniques that can actually work to increase the number of clicks that you get. Google actually generates an optimization report that will help you with understanding these techniques.

The third stat is page CTR. Page CTR (click-through-rate) is considered the percentage of viewers that click on your ads off of your website. Again, this rate can be increased by understanding the techniques in optimizing your website. By changing the color, format, or location of your ads, the page CTR can drastically be improved.

The fourth stat is the page eCPM. Page eCPM (cost per 1000 page impressions) is considered an estimate on the percentage of earnings you would make if you had 1000 page impressions. Why is this important? This is important in predicting future revenue off of your ads if you are receiving heaps of traffic. For now, this number will not mean anything to you.

The fifth and final stat is earnings. This is your profit and what you have made off of participating in the Google Adsense program. The earnings are of course a number that you will check on a daily basis. In the beginning, your earnings will probably not be very high, but after you generate traffic and understand the ins and outs of Adsense, it will increase drastically.

Out of all of the terms described in this article, the three most important for you to focus on are the page impressions, clicks, and of course, earnings. All of these three need to increase over time for you to start generating a decent income off of Google Adsense.

Dawn Lambie, author and online entrepreneur. If you would like more free information on adsense, visit her website at

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