Wednesday, September 19, 2007

What is Google Adsense and 3 Easy Steps to earning money with Adsense

by Terry Gillis

If you've been around the net for any lenth of time, you'll remember that advertising was done in a way that was very similar to other types of media such as television, or actually, more like what you'd see in a newspaper.

You'd enter a site, and in some location, usually at the top of the page, you'd see a banner (often these were quite numerous and very large), which would present an ad for whatever company was paying for ads on that website.

But there was one problem with this kind of advertising. It really wasn't taking into consideration the fact that the ads weren't in some newspaper, but were instead presented over the Internet.

You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car or a weight loss program.

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Advertising that matches the content (or product) on the page it's being displayed on would be much more useful than random ads that usually have nothing in common with the site's product or content.

Well Google thought that "targeted" advertising would be much more beneficial to it's users (searchers) and its advertisers, so they came up with a killer idea. Their ingenious idea was Google AdSense, and it's known as a targeted advertising program.

What you do (as a web designer / website owner or marketer) is, allocate some section of your page, or pages, to display content specific (targeted) ads. What this means is the ads that are shown on your site relate to the product or content (article, review, etc.) on the page the ad is being displayed on.

Once you sign up for the Google AdSense program, all that is required is that you insert a small snippet of code into your webpage and Google ensures that in the location you specify, text or an image will appear, presenting ads relevant to the subject of your site. You have complete control over the style (text, image, link) of the ad or ads on your site. You even have control over the size of the ad and the colour.

It's very easy for Google to do this because Google is a search engine company, probably THE largest search engine. It looks for keywords on your page, searches a database of websites to find the ones related to whatever is on your site and presto: a targeted ad.

You (the webmaster) earn a commission for each visitor that clicks on an Adsense ad on your site. Now that's bound to happen more often than with a traditional banner because people are actually interested in what's in that ad (otherwise, they wouldn't be on your page would they?).

The relevancy of the ad/s is the key to the program's success, and also the reason why most affiliates are happy with the program. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google takes their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than three ads on a page and they have very strict rules about clicks and links. But as long as you follow the rules, you can make some decent money.

An extra benefit of the Google program is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the ad better because it's possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.

The whole process is elegant, simple and effective from site visitors to advertisers, and it's one of the reasons Google is known for their innovation and progressive thinking.

Now that you have a general idea of what Google Adsense is, it's time to look at how to get started.

The Basic 3 Steps on How To Start Making Money With Adsense

Adsense is considered one of the most powerful tools in a website publisher's arsenal. It enables a person to monetize their site/s easily. If used properly, it can generate a very large and healthy income for them. However if you are not using it properly and not maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something we all hate doing.

Earning money with Adsense can be done easily and quickly. You'lll be amazed at the results you'll achieve in a short period of time.

Start by writing (or buying) some quality content articles which are also keyword incorporated (written so that a lot of keywords are in the text). There are a lot of people with the gift of writing well. Writing comes easy for them. If you can write why not make it work in such a way that you will be earning some extra cash in the process. If you can't write, or don't have time, there are literally thousands of resources where you can purchase articles, reports or reviews, and hundreds or even thousands of resources that provide free content.

There are actually three steps to put into consider before you begin writing your content and creating an effective Adsense campaign.

Step 1. Keyword search.

Find some popular subjects, keywords or phrase. Select the ones which you think have a high click-through rate.

Here is a useful keyword selector tool that you can use to build your Adsense income.

Step 2. Writing articles.

Start writing original content (or purchase/find high quality content) with keywords from the topics that you researched in the first step. It's important to note that search engines are now taking great pride in the quality of their articles, so you should strive to write an informative, keyword rich (but not flooded) article that will help searchers get answers.

Step 3. Build a quality content site.

Build a quality content site that incorporates Adsense ads that target the subject and keywords of your articles and website. This is where all that you've done will pay off and this is also where the ads will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you'll be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allow webmasters and publishers to track their results across a number of sites on a site by site, page by page, or any other basis you want. You should be aware of this capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those that are being ignored. Adsense provides a variety of helpful articles on positioning, tracking and a number of other topics that are aimed at helping you earn more.

Another thing you should know. Banners and skyscraper ads are dying out. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are immediately recognized as advertisements and ads are rarely of any interest to anyone. We've all learned to not see them anymore. They're just background noise, so to speak.

To really start making money with Adsense, you should have a definite focus on what you want to achieve and how you will go about achieving it. As with any other kind of business venture, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have set them up. Spare some time, even an hour, to make adjustments to the Adsense ads on your sites. Sometimes even a small or barely noticeable change to the colour or positioning can quickly increase your Adsense income.

Give it a try and you won't regret having joined Adsense in the first place.

If you would like to learn more about earning an income or marketing online, visit my blog, where I am testing a variety of different income programs, traffic generation techniques, marketing programs and much more click here and you're on your way.

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The author, Terry L. Gillis, runs a number of websites and blogs in a couple of different markets. If you are interested in what your dreams mean, visit: The Dream Lady

If you are new to internet marketing or income generation, or are frustrated and overwhelmed, check out her blog at: Income Progress Report to follow her daily progress as she test different programs, methods and techniques for running a success online business.


About the Author

I have been studying online business and marketing for two years...I have been overwhelmed and frustrated more than once. I have decided to help others who are in the same position by reporting on my actions and my progress, helping myself stay focused and helping others to avoid what doesn't work.

Hoping for our success,

Terry

1 comment:

UltraDust said...

dude! I found your site and i'd like to share my new blog on how I use adsense to earn -- designed for the lazy or busy person. :)

Im from the PHilippines by the way.
Heard of it?

Jomar
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